Analytics
UTM & Convention Builder
Create consistent UTM links and connect every conversation to its campaign.
A link builder with utm_source, utm_medium, utm_campaign, utm_term, and utm_content, featuring templates and allowed value lists so the entire team uses the same nomenclature. Parameters travel with the lead to the CRM, including links to WhatsApp.
Parameters
source · medium · campaign · term · content
Click IDs
gclid · fbclid
Attribution
First & Last Touch
What's included
Nomenclature Templates
Predefined values by source and medium to avoid 'facebook', 'Facebook', and 'fb' simultaneously.
WhatsApp Links with Origin
Click-to-chat links that preserve the campaign in the conversation.
Automatic Capture
Forms and webchat save the visitor's UTM, gclid, and fbclid.
First & Last Touch
Compare which campaign brought the lead and which one closed it.
How it works
- 01
Build Link
Choose source, medium, and campaign from team lists.
- 02
Publish It
In ads, emails, social media, or QR codes.
- 03
Lead Arrives Tagged
Its origin is stored in the record and every opportunity.
- 04
Measure ROI
Sales and revenue per campaign, ad, and keyword.
Use cases
Agencies
Report to each client which campaign generated sales.
E-commerce
Compare ads by conversations and purchases.
Education
Know which campaign brings more enrollments.